Hot Wheels is a brand of die-cast toy cars introduced by American toy maker Mattel in It was the primary competitor of Matchbox until , when Mattel bought Tyco Toys , former owner of Matchbox. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. The original Hot Wheels were made by Elliot Handler. Handler discovered his son Kenneth playing with Matchbox cars and decided to create a line to compete with Matchbox.
Hot Wheels Toys
Hot Wheels - Wikipedia
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Since June , McDonald's has developed promotions for children with small plastic toys in their Happy Meals. The first diecast cars distributed for McDonald's started in , using the regular Hot Wheels mainline models, which continued up to In McDonald's started distributing their own car designs in Happy Meals for the first time in plastic baggies within the Happy Meal box as opposed to full blisterpack cards. In the early years of the "baggie cars", these cars were usually cheaper plastic-bodied versions of mainline Hot Wheels that were sold at retail at the time of release, but this eventually changed to cars designed specifically for McDonald's Happy Meals by the start of the millenium. These were sold at McDonald's in the blisterpack and additionally in retail stores.
Growing up in the 80s, I was in Hot Wheels heaven. Next to baseball cards and comic books, I easily had hundreds of them. But like most kids, I never understood the value of my collection. Those who were smart, however, kept their collection pieces separate from the 99 cent cars that are still worth only a few bucks today. Hot Wheels first began in through the toy company Mattel.